"Bernard E. Rollin's autobiography, is foremost, the story of his courageous struggle against animal cruelty and abuse, both professional and personal.... In this book he criticizes scientific ideology for being 'ethics-free' and speaks out against the (then) common denial by scientists of animal pain and consciousness.... Rollin, who now holds a range of illustrious professorships, has been one of the towering figures in animal protection for more than four decades. One can only salute his moral courage, his considerable learning, and his other tenacity in the face of opposition that would have destroyed lesser men."-The Times Literary Supplement"[A] mix of often hilarious biography, condensed and readable expositions of his approach to animal rights, and…later accounts of his battle to improve animal welfare in venues as diverse as veterinary education, shelter practices, research, rodeos, and industrial agriculture." -The Bark
