Problem of Political Marketing

Dr. Heather Savigny is Lecturer in Politics at the University of East Anglia.

• Acknowledgements; Introduction; 1: Political marketing: literature and practice; 2: ...and rational choice theory; 3: Implementing marketing in politics; 4: Ideology; 5: The language of political marketing; 6: Marketing and malaise; Conclusion: Political marketing - a challenge to democracy; Bibliography.

This is an important book. Savigny raises issues about the anti-democratic nature of the processes of political marketing - and the failure of political marketing to encourage an active and engaged citizenry - which make this book essential reading for both academics and practitioners.   -- Professor Mick Temple, Professor of Journalism & Politics, Staffordshire University