Häftad, Engelska, 2012
Problem of Political Marketing
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Beskrivning
Based upon analysis of existing theoretical literature and current political practice this book addresses both the use of marketing and its impact (real and potential) upon democracy by answering the following: * Why have politicians adopted political marketing? What are the contextual factors that have led to this? * How does the political marketing literature model this activity? * What are the underlying assumptions of these models? * How does political marketing affect democracy? * How is political marketing best conceptualised and understood in light of this critical analysis?
Produktinformation
- Utgivningsdatum: 2012-01-05
- Mått: 156 x 234 x 9 mm
- Vikt: 251 g
- Format: Häftad
- Språk: Engelska
- Antal sidor: 158
- Förlag: Continuum Publishing Corporation
- ISBN: 9781441106346
Utforska kategorier
Mer information
Dr. Heather Savigny is Lecturer in Politics at the University of East Anglia.
Recensioner i media
This is an important book. Savigny raises issues about the anti-democratic nature of the processes of political marketing - and the failure of political marketing to encourage an active and engaged citizenry - which make this book essential reading for both academics and practitioners. -- Professor Mick Temple, Professor of Journalism & Politics, Staffordshire University
Butikslager
Ej i lager i butik.
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