This interactive workbook describes the principles and techniques of marketing in a way that business people and students can understand and apply to all business activities. Divided into two sections, Part 1 looks at the principles and components of marketing, the internal and external audits, research, targeting forecasting and communications. Part 2 is an easy to use planning manual which guides the user through the production of a comprehensive marketing plan for a variety of products and sales regions.
Produktinformation
- Utgivningsdatum1997-05-12
- Mått155 x 235 x 16 mm
- Vikt300 g
- FormatHäftad
- SpråkEngelska
- SerieBloomsbury 3PL
- Antal sidor288
- FörlagPalgrave Macmillan
- ISBN9780333679081
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