Roberts, a British researcher and business anthropologist, explores how the body contributes to learning, including observation through senses, understanding others by replicating their movements, and repeating actions until they become part of the unconscious. In a world increasingly reliant on data, surveys, and studies, Roberts proposes stepping away from computers and immersing researchers in people's actual environments, using this firsthand physical data to design products, make policy decisions, and spark creativity… [M]any of his conclusions are fascinating and present a convincing argument for listening to our body and appreciating its essential contributions.