“The first ethnography of social media identity and politics in India, this pathbreaking study allows us a fresh new perspective on the transformation of debate and activism in a new digital world.”Faisal Devji, University of Oxford, UK“In this fascinating study of Indian Muslim online activism, Max Kramer takes us way beyond the usual pieties and polemics about ramped-up affects and endangered civility. Instead, he gives us a meditation, at once subtle and stinging, on the problem of cultivating ethical subjectivity, and thus also livable visibility, in and through a medium that invites marginalized actors to inhabit postures and registers of infamy. This is, in a deep sense, a book about India today. But it is also an invaluable and provocative contribution to debates about democratic activism in an authoritarian age.”William Mazzarella, University of Chicago, USA