Platforms, Markets and Innovation

Edited by Annabelle Gawer, University of Surrey, UK

• Contents:1. Platforms, Markets and Innovation: An Introduction Annabelle Gawer PART I: PLATFORMS: OVERVIEW2. The Architecture of Platforms: A Unified View Carliss Y. Baldwin and C. Jason Woodard3. Platform Dynamics and Strategies: From Products to Services Annabelle Gawer 4. The Role of Services in Platform Markets Fernando F. Suarez and Michael A. Cusumano5. How Catalysts Ignite: The Economics of Platform-Based Start-Ups David S. EvansPART II: PLATFORMS: OPEN, CLOSED AND GOVERNANCE ISSUES 6. Opening Platforms: How, When and Why? Thomas R. Eisenmann, Geoffrey Parker and Marshall Van Alstyne7. Platform Rules: Multi-Sided Platforms as Regulators Kevin J. Boudreau and Andrei Hagiu8. Protecting or Diffusing a Technology Platform: Tradeoffs in Appropriability, Network Externalities, and Architectural Control Melissa A. Schilling9. Open Platform Development and the Commercial Internet Shane GreensteinPART III: PLATFORMS: MANAGEMENT, DESIGN AND KNOWLEDGE ISSUES10. Outsourcing of Tasks and Outsourcing of Assets: Evidence from Automotive Supplier Parks in Brazil Mari Sako11. Platforms for the Design of Platforms: Collaborating in the UnknownPascal Le Masson, Benoit Weil and Armand Hatchuel12. Design Rules for Platform Leaders Stefano Brusoni and Andrea Prencipe13. Detecting Errors Early: Management of Problem Solving in Product Platform Projects Ramsin Yakob and Fredrik Tell14. The Effect of Technological Platforms on the International Division of Labor: A Case Study of Intel’s Platform Business in the PC Industry Hirofumi Tatsumoto, Koichi Ogawa and Takahiro FujimotoIndex

'In her pioneering book Platform Leadership (with Michael Cusumano), Gawer gave us the strategy of building coalitions of customers, suppliers, and complementors. Now, she brings together a number of the leading researchers in the area of platform strategy to give us a book that will be a key reference for both practitioners and academics.'