Phil Barber has authored or coauthored twelve books, including We Were Champions: The 49ers’ Dynasty in Their Own Words. A journalist who has covered sports, especially professional football, for twenty years, he has been a longtime regular contributor to the Sporting News, consulting with coaches and scouts to expose the chalkboard strategy underlying the sport of football. Most recently a reporter for the Santa Rosa Press Democrat, he has approached the game from many angles. Barber previously spent seven years as a senior editor for NFL Publishing. After leaving that position he continued to write for NFL publications, as well as Sports Illustrated and the San Francisco Chronicle. He lives in Santa Rosa, California.

• IntroductionWhy Vince Lombardi remains not only relevant, but revered. What he meant to the team, the region around Green Bay, the NFL and the game of football. His philosophies of life, athletics, and motivation, and his approach to the X’s and O’s of his sport. Chapter 1 – Making of a Coach: Lombardi before Green BayBorn in Brooklyn in 1913, Lombardi went on to become one of the renowned “Seven Blocks of Granite” at Fordham. He learned execution and organization from famed Army coach Red Blaik, the passing game from fellow West Point assistant Sid Gillman, the power sweep from Fordham’s Frank Leahy and Jim Crowley, and the requirements of the NFL from his five years as a New York Giants assistant. Chapter 2 – Swept Away: Lombardi’s running gameThe enduring image of Lombardi’s Packers is guards Jerry Kramer and Fuzzy Thurston leading a runner around the end, clearing out overmatched defenders on one of Green Bay’s signature sweeps. The simplicity of Lombardi’s running game was almost a return to the end runs of the old Single-Wing offense, though he added traps and weakside counters to parry the Giants’ defensive strategies.Sample play: A classic counter run Chapter 3 – Short-Short-Long: Lombardi’s passing gameGreen Bay’s passing attack was generally cautious and patient. But when a defense overcommitted to stopping the run, Lombardi would let Paul Hornung throw a halfback option pass, or tell Bart Starr to throw deep on third-and-inches.Sample play: A three-receiver pattern for third-and-long situations Chapter 4 – Green monster: Lombardi’s defenseWhile Lombardi is known primarily as an offensive coach, his defense sent at least five players to the Hall of Fame – defensive end Willie Davis, defensive tackle Henry Jordan, middle linebacker Ray Nitschke, cornerback Herb Adderley and safety Willie Wood. The defensive side just as often carried the day for the Packers.Sample play: A blitz or a short-yardage stacked front Chapter 5 – From Skoronski to Gregg: Lombardi’s linemenLombardi’s offensive linemen weren’t particularly huge – Hall of Famer Forrest Gregg fluctuated between 230 and 250 pounds – or highly touted. But under his tutelage they formed one of the league’s most impenetrable walls. Lombardi’s blockers had to be quick and smart; he introduced the concept of option blocking, in which a lineman lets his opponent make a move, then uses the enemy’s momentum against him by driving him in that direction.Sample play: The “Lombardi sweep” or blocking diagram Chapter 6 – 350 Yards a Game: Lombardi’s backfieldQuarterback Bart Starr, fullback Jim Taylor and halfback Paul Hornung were nobodies before Lombardi arrived. In his system they became all-time greats. Starr was the perfect game manager, quick thinking and nearly error-free. (He once threw 294 passes without an interception.) Lombardi’s running backs learned the “run to daylight” philosophy, reading the blocks up front and then making the appropriate cuts.Sample play: A halfback option Chapter 7 – Hired Hands: Lombardi’s receiversThe Green Bay receivers were never as celebrated as the backfield. But guys like Max McGee, Boyd Dowler and Carroll Dale made timely contributions, and Ron Kramer was one of the first tight ends to be targeted for receptions. Lombardi expected all of them to work the middle of the field and exploit one-on-one match-ups.Sample play: A classic crossing route Chapter 8 – Reaching the Pinnacle: The early championshipsIn 1961, his third season in Green Bay, Lombardi took the Packers all the way to an NFL championship, capped with a 37–0 pasting of the Giants in the title game. A year later, the Pack beat down New York again, 16–7 on the road. And after finishing second in the Western Conference the next two years, they reclaimed the title with a 23–12 victory over Cleveland in 1965. Chapter 9 – Score Two for the Old Guard: The Super BowlsLombardi was under tremendous pressure to win the first AFL–NFL Championship Game after the 1966 season (it wouldn’t be called the Super Bowl until 1969), the first meaningful game between the two merging rival leagues. His Packers delivered against the Kansas City Chiefs, just as they would a year later against the Oakland Raiders — in Lombardi’s final game as Green Bay coach. Chapter 10 – Cold Comfort: The Ice BowlIt may be the most famous game in NFL history. On a hard frozen field, with a wind-chill factor of minus-49 degrees, the Packers and Dallas Cowboys squared off for the right to play in Super Bowl II. Down 17–14 with sixteen seconds left, Lombardi called a risky quarterback dive play, and Bart Starr followed guard Jerry Kramer’s block to win it. Sample play: The Wedge [see sample text] Chapter 11 – The Buffer Zone: Lombardi’s assistant coachesWhile Lombardi didn’t sprout an NFL “coaching tree” as impressive as Bill Walsh’s or Paul Brown’s, he surrounded himself with capable and innovative assistants – guys such as Bill Austin, Phil Bengtson, Jerry Burns, Tom Fears and Norb Hecker. They carried out the Lombardi philosophy, and some advanced to head coaching careers of their own. Chapter 12 – The Chess Pieces: Lombardi’s playersThe great coach had a love-hate relationship with his players. He needled them, insulted them and sometimes berated them in his rough, intimidating voice. They feared him as much as they respected him. But Lombardi could be tender or funny, too. And there was no doubting his influence. Bart Starr, Jim Taylor, Paul Hornung, Forrest Gregg, Ray Nitschke and Jerry Kramer, among others, did almost nothing for the dreadful 1958 team before Lombardi arrived. Chapter 13 – Gone, but Not Forgotten: Lombardi’s legacyAfter stepping down as Packers coach after the 1967 season, Lombardi got itchy and took over the Washington Redskins in 1969. There he took another downtrodden team to a winning record his first season, only to be claimed by cancer the following season. Throughout the 1970s, though, before changes in NFL rules ushered in an era of unfettered passing, Lombardi’s play book remained the league standard.