In 15 papers from workshops in 2015 and a May 2016 symposium in Uppsala, economics and business scholars examine international marketing and purchasing from the perspectives of management, policy, and implications of research findings. Their topics include value measuring and value appropriation in business networks, purchasing and supply management: on strategic roles and supplier interfaces, the geographical dimension in the interactive world: the importance of place, boundaries of business actors and networks: theoretical and methodological reflections, and researching the interactive business landscape.