No Business is an Island

Making Sense of the Interactive Business World

Inbunden, Engelska, 2017

1 449 kr

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The interactive dimension is crucial for the development and growth companies and of the economy. In management, creating and appropriating value depends on relating your business to other businesses. When developing strategy, innovating, marketing, purchasing or accounting there is the need to handle the local specific interdependencies in business relationships that characterize the interactive world. That implies a conception of the task and priorities of management and the critical managerial skills that is only partly acknowledged in the contemporary management theory. This book provides empirical insights into the often hidden interactive aspects of the contemporary business world. It offers a novel perspective and theoretical and methodological tools for analysis of interactive aspects related to topics such as management, strategy, purchasing, marketing and accounting as well as issues related to economic and regional policies including public purchasing and the role of ownership.

Produktinformation

Utgivningsdatum2017-09-01
Mått155 x 231 x 25 mm
Vikt599 g
FormatInbunden
SpråkEngelska
Antal sidor352
FörlagEmerald Publishing Limited
ISBN9781787145504

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Affärsstrategi inom Ekonomi och Ledarskap

Håkan Håkansson is Emeritus professor and one of the founding members of IMP. Has published a number of books and articles about business relationships and networks. His current research interest is development issues including innovations in business networks.Ivan Snehota is Emeritus Professor of Marketing. Founder member of the IMP group. His current research interests focus on new business development in B2B, innovation in business networks and sales. He is co-author of several books and articles on business in networks and B2B marketing. Currently Editor in Chief of the IMP Journal (Emerald Publishing).

The Significance of Business RelationshipsManagement in the Interactive Business WorldValue Measuring and Value Appropriation in Business NetworksPurchasing and Supply Management: On Strategic Roles and Supplier InterfacesNew Business Development in Business NetworksInnovation Policy in an Interacted World - The Critical Role of the ContextThe Geographical Dimension in the Interactive World - The Importance of PlaceRegional Development PoliciesOwner Relationships - A Parallel Network ForcePublic Purchasing in an Interactive WorldResearching the Interactive Business World; Interplay of Research Object, Methodology and TheoryBoundaries of Business Actors and Networks - Theoretical and Methodological ReflectionsInterdependencies - Blessings and CursesResearching the Interactive Business LandscapeInteractivity in Business Networks

In 15 papers from workshops in 2015 and a May 2016 symposium in Uppsala, economics and business scholars examine international marketing and purchasing from the perspectives of management, policy, and implications of research findings. Their topics include value measuring and value appropriation in business networks, purchasing and supply management: on strategic roles and supplier interfaces, the geographical dimension in the interactive world: the importance of place, boundaries of business actors and networks: theoretical and methodological reflections, and researching the interactive business landscape.