“This hired-gun ethnographer is refreshingly angry…Fordham will make most anthropologists proud to be one…he shakes up complacent, comfortable, trivialized anthropology and valorizes its special methods and value to HIV and AIDS prevention initiatives.” · Reviews in Anthropology“Fordham’s analysis questions the validity and currency accorded by researchers to a range of myths regarding Thai society that, he argues, underpin research on and the modelling of Thai AIDS…Fordham argues cogently for a reappraisal of how research on Thai HIV/AIDS might be better undertaken and calls for a culturally informed and nuanced approach to the design and implementation of AIDS research and behavioural modification programmes…this monograph has wider relevance than HIV/AIDS in Thailand and is apposite as a contribution to the debates regarding future directions for anthropology, applied or otherwise.” · The Asia Pacific Journal of Anthropology