“The book offers an extensive and well-referenced account of how metrics have begun to infiltrate social and cultural life. It is a text that will be widely used and discussed and its ideas displayed on whiteboards in classrooms across the world … Beer’s book expands the concept of measurement across a set of literatures in cultural studies, sociology and philosophy. Indeed, what very quickly stands out about this book is the breadth of literature it covers in these areas.” (Phoebe V. Moore, Information, Communication & Society, February, 2018)“David Beer … outlines the rise of the metric and the role of metrics in shaping everyday life. … the book makes important reading for anyone concerned with how our daily experiences of technologies, organisations, and social institutions, are shaped, unequally, by the power of metrics.” (Dave O'Brien, New Books network, newbooksnetwork.com, August, 2017)