Mediatization of Physical Activity

Media Saturation and Technologies

Inbunden, Engelska, 2019

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This book demonstrates how media technologies shape amateur sports and how some of these sports are modified. The author uses an innovative measuring approach to analyze how people use media technologies in conjunction with sports and how their relationship with physical activity is affected by the ever-present influence of the media. The research used includes a meta-theoretical analysis of the current mediatization theory, as well as quantitative and qualitative empirical research. The author integrates these aspects into the new concept of media saturation, supplementing the current theory and contributing to the wider body of knowledge in the field of media and physical activity. The book analyzes different perspectives in an interdisciplinary examination, ranging from media and sport researchers to scholars in culture studies, sociology, and psychology.

Produktinformation

Utgivningsdatum2019-02-25
Mått159 x 231 x 20 mm
Vikt544 g
FormatInbunden
SpråkEngelska
Antal sidor226
FörlagBloomsbury Publishing Plc
ISBN9781498584708

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Chapter 1: Theory of Media SaturationChapter 2: Media Saturation of Physical Activity: Quantitative ApproachesChapter 3: Qualitative Measurement of Physical Activity Media Saturation. Dominating Forms of Physical Activity and Popular TechnologiesChapter 4: Qualitative Measurement of Media Saturation of Physical Activity. Niche Forms of Physical Activity and Niche TechnologiesChapter 5: Desaturation of Physical Activity

This study traces the complexities and paradoxes of embodied life online, including the intricate interplay between mediatization and demediatization: general media saturation of everyday life, but with situations of de-saturation where people retreat and abandon certain media technologies. Fascinating findings derive from the well-chosen focus on sports- and health-related micro technologies that link social media connectivity to individual bodily experience.