Mediatization of Physical Activity

Katarzyna Kopecka-Piech is assistant professor and new media researcher at the University of Wroclaw.

• Chapter 1: Theory of Media SaturationChapter 2: Media Saturation of Physical Activity: Quantitative ApproachesChapter 3: Qualitative Measurement of Physical Activity Media Saturation. Dominating Forms of Physical Activity and Popular TechnologiesChapter 4: Qualitative Measurement of Media Saturation of Physical Activity. Niche Forms of Physical Activity and Niche TechnologiesChapter 5: Desaturation of Physical Activity

This study traces the complexities and paradoxes of embodied life online, including the intricate interplay between mediatization and demediatization: general media saturation of everyday life, but with situations of de-saturation where people retreat and abandon certain media technologies. Fascinating findings derive from the well-chosen focus on sports- and health-related micro technologies that link social media connectivity to individual bodily experience.