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The term McDonaldization was coined by George Ritzer in 1993 and is a valuable tool for providing a theoretical and practical debate concerning novel and defining features of our contemporary world. The contributors to this collection, academics and writers from three countries, examine the McDonaldization of higher education in contemporary society.The growing literature on McDonaldization shows the power of the term to describe the extension of industrial rationalization (commodification) to wider society. In the context of higher education, one can see the application of Ritzer's four features of McDonaldization, efficiency, calculability, predictability, and control. For example: higher education is becoming more efficient because it is processing more students by introducing multiple choice exams (US) or by removing exams altogether (UK) and replacing them with forms of continuous assessment, which leads to grade inflation and more students passing. The contributors to this volume, 15 academics and writers from three continents, examine what can be called the McDonaldization of higher education and the impact this has on the idea of the university as a liberal institution primarily engaged in the pursuit of knowledge.
DENNIS HAYES is Head of the Department of Post-compulsory Education at Canterbury Christ Church University College, Kent, England.ROBIN WYNYARD is Visiting Lecturer at Canterbury Christ Church University College, Kent, England.
PrefaceIntroduction by Dennis Hayes and Robin WynyardEnchanting McUniversity: Towards a Spectacularly Irrational University Quotidian by George RitzerThe Bureaucratisation of the British University by Frank FurediAccounting for Anxiety: Economic and Cultural Imperatives Transforming University Life by Barry SmartModules and Markets: Education and Work in the "Information Age" by Gavin PoynterDigital Technologies and Competing Models of Higher Education by Caroline Hodges PersellThe Online Campus by James WoudhuysenFrom Power Plays to Market Moves: The Standard in Higher Education by Alan HudsonTotal Quality Control: Universities, Language and Politics by Marin ParkerThe Massification of Higher Education by Claire FoxTaking the Hemlock: The New Sophistry of Teacher Training for Higher Education by Dennis HayesDid I Sign Up for This? Comments on the New Higher Education by Mary S. EvansFeminist Education: Rebellion within McUniversity by Jane A. RinehartNovelty and Crisis in the World of McKnowledge by Joanne FinkelsteinDoes Rationality Gum Up the Educational System? by Ngure wa MwachofiHamburgerology by Degrees by Robin WynyardIndex
Sue Shea, Robin Wynyard, Christos Lionis, Greece) Shea, Sue (Queen Mary, University of London, UK, and University of Crete, UK.) Wynyard, Robin (University of Derby, Greece) Lionis, Christos (University of Crete
Sue Shea, Robin Wynyard, Christos Lionis, Greece) Shea, Sue (Queen Mary, University of London, UK, and University of Crete, UK.) Wynyard, Robin (University of Derby, Greece) Lionis, Christos (University of Crete