Mass Communication Research Methods

ANDERS HANSEN and CHRIS NEWBOLD are Lecturers in Mass Communications at the University of Leicester. RALPH NEGRINE is Senior Lecturer in Mass Communications at the University of Leicester. All three work at the internationally known and highly regarded Leicester Centre for Mass Communication Research. SIMON COTTLE is Reader in Mass Communications at Bath College of Higher Education.

• PART 1: INTRODUCTIONMass Communication ResearchMethods Asking the Right QuestionsPART 2: THE 'PRODUCTION' DIMENSIONResearching Media Professionals and the Production Domain Policy and Archival ResearchPART 3: MEDIA CONTENTContent AnalysisApproaches Genre and Narrative AnalysisAnalysing Visuals: Still and Moving ImagesPART 4: AUDIENCESMedia Audiences: Survey ResearchMedia Audiences: Group InterviewingPART 5: HANDLING DATAComputer-Assisted Handling and Analysis of DataAppendix: Sources, Resources, Archives and AccessReferencesIndex.