Mass Communication Research Methods

Häftad, Engelska, 1998

AvSimon Cottle,Anders Hansen,Ralph M. Negrine,Chris Newbold,Ralph Negrine

689 kr

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Offering an introduction to key research methods and approaches for the study of media and mass communications processes, this book starts with a discussion on how to select the right methods for the right research questions, before going on to outline the main methods and approaches for the study of: media organisations; the practices of media professionals; media content and representations; and media audiences. Drawing widely on examples from communications research literature, the authors describe the development and application of each method and the details of the steps involved, giving examples of research instruments as appropriate.

Produktinformation

Utgivningsdatum1998-05-20
Mått140 x 216 x 21 mm
Vikt458 g
FormatHäftad
SpråkEngelska
Antal sidor360
FörlagBloomsbury Publishing PLC
ISBN9780333617106

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PART 1: INTRODUCTIONMass Communication ResearchMethods Asking the Right QuestionsPART 2: THE 'PRODUCTION' DIMENSIONResearching Media Professionals and the Production Domain Policy and Archival ResearchPART 3: MEDIA CONTENTContent AnalysisApproaches Genre and Narrative AnalysisAnalysing Visuals: Still and Moving ImagesPART 4: AUDIENCESMedia Audiences: Survey ResearchMedia Audiences: Group InterviewingPART 5: HANDLING DATAComputer-Assisted Handling and Analysis of DataAppendix: Sources, Resources, Archives and AccessReferencesIndex.