Marketing

James L. Burrow, Ph.D., has a background in marketing and human resource development. He works regularly with the business community and other organizations as a consultant on marketing and performance improvement strategies including the use of the Internet as an education and training resource. He recently retired from the faculty of North Carolina State University, where he served as the coordinator of the graduate Training and Development Program for over fifteen years. Dr. Burrow received degrees from the University of Northern Iowa and the University of Nebraska in marketing and marketing education. Aubrey R. Fowler III, PhD, has a background in marketing, advertising, and consumer culture research. He is currently the department head of Marketing & International Business at Valdosta State University's Langdale College of Business Administration. He also works with a number of regional advertising agencies in an effort to improve student education and career advancement. Dr. Fowler holds two degrees in English from Youngstown State University in Ohio, an MBA from the University of Southern Mississippi, and a PhD from the University of Nebraska–Lincoln.

• 1. Marketing Today and Tomorrow.2. Socially Responsible Marketing.3. Marketing Begins with Economics.4. The Basics of Marketing.5. Marketing Information and Research.6. Marketing Starts with Customers.7. Competition Is Everywhere.8. Social Media and E-Commerce.9. Develop a Marketing Strategy and Marketing Plan.10. Develop Successful Products.11. Services Need Marketing.12. Business-to-Business Marketing.13. Distribution.14. Determine the Best Price.15. Promotion.16. Advertising.17. Selling.18. Marketing in a Global Economy.19. Manage Risk.20. Finance Marketing Activities.21. Entrepreneurship and Marketing.22. Take Control with Management.23. Plan a Future in Marketing.