bokomslag Marketing experiential - technical advantage in the merchantability
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Marketing experiential - technical advantage in the merchantability

Romel Rmon Gonzlez Daz Ronald Ordez Lpez Luisa Fernanda Berastegui Garca

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  • 92 sidor
  • 2019
This book proposed as a goal a proposal of strategic guidelines for experiential marketing as a competitive advantage in fast food marketing in Colombia, which was based on theoretical references in terms of "Experimental Marketing" by Alfaro (2012), Blogginzenith (2014 ) and Carri (2013). Likewise, it was framed in the quantitative methodology, type of descriptive studies and was carried out under a non-experimental, transactional and field design.
  • Författare: Romel Rmon Gonzlez Daz, Ronald Ordez Lpez, Luisa Fernanda Berastegui Garca
  • Format: Pocket/Paperback
  • ISBN: 9783659792793
  • Språk: Engelska
  • Antal sidor: 92
  • Utgivningsdatum: 2019-09-09
  • Förlag: LAP Lambert Academic Publishing