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Marketing experiential - technical advantage in the merchantability
Romel Rmon Gonzlez Daz • Ronald Ordez Lpez • Luisa Fernanda Berastegui Garca
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This book proposed as a goal a proposal of strategic guidelines for experiential marketing as a competitive advantage in fast food marketing in Colombia, which was based on theoretical references in terms of "Experimental Marketing" by Alfaro (2012), Blogginzenith (2014 ) and Carri (2013). Likewise, it was framed in the quantitative methodology, type of descriptive studies and was carried out under a non-experimental, transactional and field design.
- Format: Pocket/Paperback
- ISBN: 9783659792793
- Språk: Engelska
- Antal sidor: 92
- Utgivningsdatum: 2019-09-09
- Förlag: LAP Lambert Academic Publishing