Marketing Ethics

George G. Brenkert is Professor of Business Ethics at the McDonough School of Business, Georgetown University. Former Editor-in-Chief of Business Ethics Quarterly, he has published numerous articles on ethics, business ethics, and social and political philosophy. Among the books he has published are Political Freedom (1991) and Corporate Integrity and Accountability (2004).

• Preface. 1. Marketing, Ethics, and Morality.The Ethical Challenges Marketing Faces.Thinking about Ethics and Morality.Defining Marketing.Marketing as a Practical Activity.Towards a Marketing Ethics Framework.Conclusion.2. Marketers and their Markets.Introduction.Marketing and the Marketing Concept.Marketing Research.Competitive Intelligence.Segmentation and Target Marketing.Conclusion.3. From Product Development to Distribution.Introduction.Product Development.Packaging and Labeling.Pricing.Distribution.Conclusion.4. Promotion: Advertising, Retailing, and Customers.Introduction.Advertising.Retailing.Customer Responsibilities.Conclusion.5. Marketing in a Global Society.Introduction.Marketing and Other Societies.The Expansion of Marketing Within Society: Social and Political Marketing.Fostering Ethical Marketing.Conclusion.Appendices.I. AMA Statement of Ethics (adopted in 2004).II. The Hunt--Vitell General Theory of Marketing Ethics.III. SCIP Code of Ethics for Competitive Intelligence Professionals.Bibliography.Index.

”Brenkert's book offers a carefully reasoned and serious examination of marketing ethics. He provides useful insights into the several important topics he examines in the text.” (Notre Dame Philosophical Reviews, May 2009)