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The dynamic changes in the market and the competitive environment demand a reorientation of marketing strategies. This book analyses the enduring changes marketing is undergoing and present the four most important new concepts: Holistic brand management, customer relationship marketing, real-time marketing and multi-channel marketing.
- Format: Pocket/Paperback
- ISBN: 9783642055515
- Språk: Engelska
- Antal sidor: 154
- Utgivningsdatum: 2010-12-15
- Förlag: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG