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With the growing realization that brands are one of a firm's most valuable intangible assets, branding has emerged as a top management priority in the last decade. This book integrates lessons from branding and retail image research to provide a better understanding of how retailers create their brand images, paying special attention to the role of the manufacturer and private label brand assortment
- Format: Pocket/Paperback
- ISBN: 9783848444724
- Språk: Engelska
- Antal sidor: 56
- Utgivningsdatum: 2012-03-21
- Förlag: LAP Lambert Academic Publishing