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Builds on the core concepts that proved so popular in Reichheld's first book, The LoyaltyEffect, a Business Week bestseller, in which he convincingly established the link between loyalty and bottom-line profits. Loyalty Rules! uses vivid stories from a range of top companies to illustrate why building loyalty is more important than ever-- and how to do it.
- Illustratör: illustrations
- Format: Inbunden
- ISBN: 9781578512058
- Språk: Engelska
- Antal sidor: 240
- Utgivningsdatum: 2001-08-01
- Förlag: Harvard Business School Press