These 15 high-powered contributors understand very well that the ethics of modern society has changed rapidly, as evidenced by the behavior of ordinary individuals as well as by the heads of major businesses. They urge readers to consider maintaining an uncompromisingly high level of ethics despite what others get away with, at least for a time, and comment on using crisis as a platform for positive change, recognizing unenlightened self-interest, restoring corporate trust, tying high ethical standards to governance and free enterprise, and learning from the world's great religions. They get more specific on ethical issues in accounting and auditing, in markets where sex sells, in competitive situations, and in higher education. They urge leaders to be trustworthy, sensitive to diversity, accepting of others regardless of class or union affiliation, and capable of putting high values and ethics first.