“Kids’ Media Culture is a significant contribution to one of the most important and fastest growing areas of scholarly concern in media and cultural studies-the theory and history of childhood and adolescence. An extremely impressive range of topics are covered: different media and consumption practices, different historical periods, and considerations of the complexities of gender, class, and race.”-Eric Smoodin, author of Animating Culture: Hollywood Cartoons from the Sound Era “Rich with information and cultural analysis, these essays reveal the inadequacy of the simple binary oppositions that usually plague discussions of television and children.” - Lucy Rollin (Children's Literature Association Quarterly)