Introduction to Tourism

• Preface; The nature and characteristics of the tourism industry; How tourism developed - the history; The measurement of tourism; Factors influencing demand for tourism; Economic impacts of tourism; Social and cultural aspects of tourism; Tourism and the environment; Tourism trades; Marketing; Tourism policy, planning and development; The role of government; Tourism in developing countries; Tourism by world region; Future trends; Index.

"An extremely useful introduction of the subject by two eminent writers. There is a useful means of examples to illustrate theory." Visiting Professor, Reading University 'Since few hospitality, recreation, transportation, or attraction managers have a grasp of the entire tourism sector and the issues that weave through it, this book is an excellent introduction to the broad scope of tourism, from history through interindustry links and impacts, to the government role and the future of this rapidly changing phenomenon' Douglas C. Frechtling, George Washington University, Journal of Travel Research.