Introduction to Graphic Arts and Media Technologies

This textbook provides students with an accessible and informative overview of various facets of and opportunities within the graphic arts and media technologies industry. It provides readers with the knowledge and skillsets required to help them to succeed in their future careers, whether in graphic design, advertising design, printing technologies, web design, video and sound design, or 3D modeling and animation. For the second edition, all chapters have been revised, and the book includes new images throughout.