Lisa Jacobson is Associate Professor of History at the University of California, Santa Barbara, and author of Raising Consumers: Children and the American Mass Market in the Early Twentieth Century.

• List of IllustrationsAcknowledgmentsIntroductionPART ONE. CHARTING ALCOHOL’S PATH TO REDEMPTION1 The Potent Politics of Weak Brews2 A New Deal for Alcohol?3 Fermented Beverages and the Gospel of Moderation4 Spiritous Beverages and the Muddled Meanings of ModerationPART TWO. THE POLITICS OF PLEASURE5 Beer Goes to War6 Whiskey, Weapons, and the Wartime State7 Wine and Culinary Innovation on the Kitchen Front8 Rank Privilege: The Politics of Intoxicating Pleasures in the US MilitaryEpilogue: The Power and Limits of ReinventionAbbreviationsNotesBibliographyIndex

"An excellent addition to any library of distilled spirits, wine and beer."

Lisa Jacobson is Associate Professor of History at the University of California, Santa Barbara, and author of Raising Consumers: Children and the American Mass Market in the Early Twentieth Century.

• List of IllustrationsAcknowledgmentsIntroductionPART ONE. CHARTING ALCOHOL’S PATH TO REDEMPTION1 The Potent Politics of Weak Brews2 A New Deal for Alcohol?3 Fermented Beverages and the Gospel of Moderation4 Spiritous Beverages and the Muddled Meanings of ModerationPART TWO. THE POLITICS OF PLEASURE5 Beer Goes to War6 Whiskey, Weapons, and the Wartime State7 Wine and Culinary Innovation on the Kitchen Front8 Rank Privilege: The Politics of Intoxicating Pleasures in the US MilitaryEpilogue: The Power and Limits of ReinventionAbbreviationsNotesBibliographyIndex

"An excellent addition to any library of distilled spirits, wine and beer."

Lisa Jacobson is Associate Professor of History at the University of California, Santa Barbara, and author of Raising Consumers: Children and the American Mass Market in the Early Twentieth Century.

• List of IllustrationsAcknowledgmentsIntroductionPART ONE. CHARTING ALCOHOL’S PATH TO REDEMPTION1 The Potent Politics of Weak Brews2 A New Deal for Alcohol?3 Fermented Beverages and the Gospel of Moderation4 Spiritous Beverages and the Muddled Meanings of ModerationPART TWO. THE POLITICS OF PLEASURE5 Beer Goes to War6 Whiskey, Weapons, and the Wartime State7 Wine and Culinary Innovation on the Kitchen Front8 Rank Privilege: The Politics of Intoxicating Pleasures in the US MilitaryEpilogue: The Power and Limits of ReinventionAbbreviationsNotesBibliographyIndex

"An excellent addition to any library of distilled spirits, wine and beer."