International Business Blueprint

Häftad, Engelska, 1997

339 kr

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The International Business Blueprint provides a concise introduction to international business for students at all levels.Key book features: Multi-disciplinary text in international business offering a good balance between scope and depth.Covers all the key aspects of international business including the functional areas.Clearly set out with good use of examples, boxed exhibits, summaries and case studies.Strong and global approach.

Produktinformation

Utgivningsdatum1997-07-16
Mått170 x 246 x 20 mm
Vikt476 g
FormatHäftad
SpråkEngelska
SerieBusiness Blueprints
Antal sidor264
FörlagJohn Wiley and Sons Ltd
ISBN9780631196655

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List of figures. List of tables.List of exhibits.Preface.Acknowledgements.Part I: International Business: An Overview.1. Introduction to International Business.2. Institutional Framework and Economic Theories.3. International Business Environments.4. International Market Entry and Development Strategy.Part II: Functional Areas of International Business.5. International Marketing.6. International Finance.7. International Production.8. International Human Resource Management.Part III: Managing International Business.9. Global Strategic Management.10. Corporate Responsibility.11. Implementing and Controlling International Business Strategy.12. The Future of Multinational Business.Bibliography.Index.