Internal Marketing: Directions for Management
Häftad, Engelska, 2000
1 169 kr
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Fri frakt för medlemmar vid köp för minst 249 kr.Bringing together contributions from leading writers in the field of service marketing and management, this book represents a much-needed source of current research and conceptual development in internal marketing. Key themes and issues explored include:* the social model of marketing* the human resource management perspective* marketing and service management* quality management* organizational development* corporate identity, image and reputation* corporate communication.Comprising new theoretical and empirical work, this book also features in depth case studies covering a wide range of sector and industry applications.
Produktinformation
- Utgivningsdatum2000-08-24
- Mått156 x 234 x 25 mm
- Vikt610 g
- FormatHäftad
- SpråkEngelska
- Antal sidor330
- FörlagTaylor & Francis Ltd
- ISBN9780415213189