Informatsionno-propagandistskie kampanii

V nastoyashchee vremya v Rossiyskoy Federatsii realizuyutsya gosudarstvennye i obshchestvennye initsiativy, napravlennye na sokhranenie i ukreplenie zdorov'ya naseleniya, formirovanie motivatsii k otkazu ot vrednykh privychek, otvetstvennogo otnosheniya k sobstvennomu zdorov'yu i zdorov'yu svoikh blizkikh, sozdana i funktsioniruet sistema organov i uchrezhdeniy, reshayushchikh voprosy ukrepleniya individual'nogo i obshchestvennogo zdorov'ya metodami i sredstvami sanitarnogo prosveshcheniya, gigienicheskogo obucheniya i vospitaniya. V tselom ryade regionov nakoplen polozhitel'nyy opyt organizatsii i provedeniya informatsionno-propagandistskikh kampaniy po voprosam formirovaniya zdorovogo obraza zhizni. Analiz etogo opyta i aprobirovannykh podkhodov neobkhodim s tochki zreniya ego rasprostraneniya na territorii Rossiyskoy Federatsii, obespecheniya vzaimodeystviya vsekh zainteresovannykh organov i uchrezhdeniy na federal'nom, regional'nom i munitsipal'nom urovnyakh na osnove sistemnogo ispol'zovaniya potentsiala sredstv massovykh kommunikatsiy. Kniga prednaznachena dlya organizatorov meropriyatiy informatsionno-propagandistskikh kampaniy po voprosam formirovaniya zdorovogo obraza zhizni.