Indian Media Economy

Adrian Athique is associate professor in cultural studies at the Institute for Advanced Studies in the Humanities, The University of Queensland, Brisbane, Australia.Vibodh Parthasarathi is associate professor at the Centre for Culture, Media and Governance, Jamia Millia Islamia, New Delhi, India.S.V. Srinivas is professor at the School of Liberal Studies, Azim Premji University, Bengaluru, India.

• Vol I List of Tables Acknowledgements List of Abbreviations 1. Media Development to Media Economy Adrian Athique PART I RESOURCE MOBILIZATION Adrian Athique 2. Th e Guilty Secret: Th e Latter Career of Cinema's Illegitimacy Ashish Rajadhyaksha 3. IPL: Th e Global Game Changer Brian Stoddart 4. Th e Role of Off shore Financial Centres in Indian Telecoms Douglas Hill and Adrian Athique PART II CONSTITUTED CONTEXTS Vibodh Parthasarathi 5. Economic Nationalism, Liberalization, and Recorded Music Gregory D. Booth 6. Industrial Identity and Reform: The Making of Bollywood Aswin Punathambekar 7. Between Strategic Intent and Considered Silence:Regulatory Contours of the TV Business Vibodh Parthasarathi PART III EMBEDDING PROCESSES S.V. Srinivas 8. Rajinikanth and the Regional Blockbuster S.V. Srinivas 9. Th e Artist as Entrepreneur: Talent, Taste, and Riskin Haryana and Bihar Ratnakar Tripathy 10. Religion, Communication, and Political Economy in India:Th e Case of Gospel for Asia Pradip Thomas Bibliography Index About the Editors and Contributors Vol II List of Tables and Figures Acknowledgements List of Abbreviations 1. Market Dynamics of the Media Economy Vibodh Parthasarathi PART IV INTEGRATED COMMODITIES Adrian Athique 2. Advertising Practices and the Making of RegionalNewspaper Markets Sathya Prakash Elavarthi 3. Film as Commodity: Copyright, Piracy, and Circulation Lawrence Liang 4. Examining Digital Competencies in the Media Economy Shishir K. Jha and Niraj Mankad PART V LABOUR CONDITIONALITIES Vibodh Parthasarathi 5. Professional Logics, Industrial Relations,and Indian Journalism Scott Fitzgerald 6. Unpaid Workers and Paid News: Working Conditionsof Journalists in India Babu P. Remesh 7. Associations and Networks: Inequalitiesin Film and TV Production Sunitha Chitrapu PART VI SPACES OF CONSUMPTIONAdrian Athique 8. Modernity in Glass: Th e Environmental Conditionsof Consumption Adrian Athique and Douglas Hill 9. Th e Offl ine Media Economy: Digitally MarginalizedUsers of Mobile Phones Rashmi M. 10. Aspiring Diff erently: Households and the Consumptionof Reality Television Tania Lewis Bibliography Index About the Editors and Contributors

"Athique, Parthasarthi, and Srinivas have done an excellent job in bringing together research on the media economy by a diverse selection of scholars, and I would strongly recommend that the book finds a place on book shelves of media scholars in India and in university libraries." ANUP KUMAR, the Hoot.'A Pioneering and Intellectually Stimulating volume' Daya Thusu, Professor, International Communication, University of Westminster, UK.'The First Systematic account of one of the most consequential fields in global culture and communications today...' Gerard Goggin, Professor, The University of Sydney, Australia.