"If you want an easy explanation for why we voted for Brexit, then look elsewhere. Yes, this book is pacy and punchy. But it's also a subtle and sophisticated take on how history, chance and a cast of key players all combined to create the perfect storm that hit the UK on 23 June 2016." - Professor Tim Bale, Queen Mary University of London; "This compelling and thoughtful book tells us how and, more importantly, why Brexit happened. The drama is all there and so is the historic context of Britain's troubles with Europe. A must-read." - Adam Boulton; "I can't read enough about this topic, the absolute turning point of modern politics. This book is a very valuable volume. Well researched, well written, challenging and important." - Daniel Finkelstein; “To understand the volatility of Britain’s present political predicament, it is vital to understand the revolution that took us here. Jason Farrell and Paul Goldsmith’s How to Lose a Referendum explains, with a seventy-year historical sweep and detailed cultural context, why Britain will never be the same again, in a first-class and highly readable Brexit book like no other.” - Sam Coates, The Times
