"It is an absolute must-read for any graduate student preparing for a field exam in NRMs, or sociology of religion more generally, as well as for anyone preparing to teach a course on NRMs. Individual chapters could be productively assigned in an undergraduate classroom."- Elijah Siegler, College of Charleston"this book is fun, and even a bit nostalgic, for those of us who came of age academically during the 1980s and 1990s [...] Ashcraft’s book will also give solid historical grounding to the generations of scholars studying new religions in the future."- Jon R. Stone, California State University–Long Beach"This charming and well-crafted historical account is wholeheartedly recommended to everyone in the field."- Lukas Pokorny, University of Vienna, Religious Studies Review