Sapna Rakesh is one of the leading practitioners in Management Education and an accomplished educationist in India. She holds a Ph.D degree in the area of Marketing from Kurukshetra University, India. She has been in the leadership position at reputed B-Schools in India for the last 15 years. At present, she is the Director at GL Bajaj Institute of Management and Research, Greater Noida, India. Dr. Sapna Rakesh has been fortunate to have worked for diversified opportunities and roles to develop myself as a promising academic and administrative head. Educational Leadership Research, Training and Development, Teaching and Mentoring, Administrative Excellence, Team Management, and Change Leadership are her area of excellence. She has been instrumental in developing an understanding of student behaviour, brand building measures, academic systems and research, leading to superior skill development and placement output.Adarsh Garg is an accomplished academician and researcher with over 26 years of distinguished experience spanning teaching, research, consultancy, industry engagement, and academic administration. She earned her Doctorate in Information Technology from Guru Gobind Singh Indraprastha University, Delhi, and has consistently contributed to the advancement of technology-enabled management education and interdisciplinary research. Currently serving as Professor of Data Analytics and Information Technology at GL Bajaj Institute of Management and Research, Dr. Garg has been associated with several prestigious academic and corporate institutions, including Wipro, GE, Institute of Management Technology Ghaziabad, and Punjabi University. Her rich blend of academic scholarship and industry exposure has enabled her to bridge the gap between theoretical frameworks and practical business applications.Shiv K. Tripathi has two and half decades of experience in teaching, research, and higher education management. He has been Vice Chancellor at Atmiya University, India. Formerly, Shiv has served in different roles in India and abroad including: Professor and Dean at IIHMR University, Jaipur; Executive Director (Management) at Chandigarh University, Mohali; Senior Professor and Dean at CMR University, Bengaluru; Vice Chancellor at Mahatma Gandhi University, Meghalaya; Professor and Dean (Strategic Planning and International Relations) at CMR University, Bengaluru; Professor and Head of Business Studies at Mzumbe University Dar Es Salaam Campus (Tanzania); and Dean, Faculty of Management at VBS Purvanchal University (India). Dr. Tripathi has been visiting faculty/ researcher to: Coventry University (UK) and Indian Institute of Foreign Trade (India) programs in Tanzania; HEC, Paris; University of Witwatersand, South Africa; ISAE, Brazil; and Birla Institute of Technology and Science (BITS) Pilani.

• Track 1: Marketing Innovations 1. Towards Sustainable Mobility: Determinants of Purchase Intention for Alternative Fuel Vehicles Among Indian Consumers 2. A bibliometric study on examining the impact of green marketing on behaviour of consumer 3. Ethical and Inclusive AI in Marketing Automation: Impact on Consumer Trust in India 4. Emotional Foundations of Green Masstige Consumption: A Systematic Literature Review 5. Sustainable Personalized Marketing and Gen Z Consumer Engagement in the FMCG Sector: A Comparative Study of Leading Global and Indian Brands 6. The Role of Digital and Social Media Marketing in Transforming Consumer Mobility Choices: Implications for Electric Vehicle Purchase Intentions. Track 2: Human Resource Innovations 7. Inclusive and Innovative Urban Tourism Development in Uttar Pradesh: Linking Women’s Education and MSME Capacity for Sustainable Expansion 8. The Role of AI-Enabled Talent Acquisition in Fostering Inclusive Global Expansion: Implications for Employee Fit and Retention outcomes 9. Quiet Quitting: A Multi-Level Triangulated Theoretical Model of Individual, Relational, and Organizational perspectives based on a Structural Topic Modeling 10. Examination of Employer Ecosystems in Indian States: Insights for HR Strategy and Workforce Planning 11. Learning and Development in the Digital Era: A PRISMA-Based Systematic Review of Employee Performance Outcomes in the Context of Global Business Innovation and Expansion 12. Beyond Efficiency: ERP Systems on Employee Friction 13. A Preliminary Study on Social Inclusion, Dignity of Labour, Motivation and Work Engagement among On Demand Gig Workers in Delhi: A Social Work and Human Resource Management Perspective 14. Talent Retention in the Silver Workforce: A Systematic Literature 15. Embedding Sustainability through Human Resource Innovation: A Framework for Entrepreneurial Enterprises 16. Diversity, Equity, and Inclusion in Higher Education: A Comprehensive Bibliometric Exploration 17. Evaluating the Financial Implications of Electric Vehicle Adoption on the Indian Automobile Industry 18. Work, Culture, and Belonging: The Expatriate Blue-Collar Experience 19. The Effects of Distressors on Individuals Happiness and Potential: A Narrative Review Study 20. Leveraging Artificial Intelligence for Labour Law Reforms in India: Pathways to Inclusive and Expanding Global Business Track 3: Financial Innovations 21. Identifying Necessary and Sufficient Conditions for Digital Financial Inclusion among Small Business Owners: A PLS-SEM and NCA Approach 22. Towards robust climate finance accounting: implications for the indian economy 23. Spatial Dynamics of Financial Inclusion and CBDC Readiness in India: A Geo‑Econometric Assessment of Digital Payment Ecosystems 24. Integrating Behavioral Finance and AI with Option Pricing: A New Paradigm for Strategy Optimization 25. Impact of financial literacy of women in commercial growth of india in last decade: from the perspective of artificial intelligence 26. Financial Inclusion and Macroeconomic Outcomes in Emerging Economies: Evidence from LSDVC Estimation 27. Personality traits and investment decisions of retail individual investors in emerging markets: Exploring the influence of online trading apps as a driver of Fintech-driven inclusion 28. IFRS adoption as a catalyst for audit quality improvement- a professional perception-based study Track 4: Data Analytics Innovations 29. Security of Cyberspace Best Practices for Green Building Management Systems Protecting Sustainable Infrastructure from Cyberattacks 30. Fortifying Organizational Cybersecurity via Sociocultural and Artificial Intelligence - Data Privacy and Ethical Considerations 31. Artificial Intelligence in Marketing: A Data-Driven Study of Consumer Purchase Intention 32. Data-Driven Personalization and Ethical Marketing: A Trust-Based Study in India 33. Artificial Intelligence (AI) in Education: Navigating Challenges and Seizing Opportunities for HEIs in Ethiopia 34. AI-Driven Personalization and Data Analytics Techniques for E-Commerce 35. Acreage-Driven Growth or Productivity Shift? Structural Dynamics of Indian Crop Performance 36. A Novel Data-Driven Approach for Indian Traffic Sign Detection and Recognition using Deep Learning 37. Artificial Intelligence and Internet of Things for Corporate Sustainability: Integration, Implementation, and Future Prospects 38. The Role of Intelligent Knowledge Systems in Enhancing Sustainable Energy Storage Technologies: A systematic literature review using TCCM approach 39. Gen Z Empowerment, and Resistance to AI-Driven Recommendations 40. From Individual to Social Shopping: The Role of Augmented Reality and Gender in Shaping Co-ShoppingIntentions Track 5: Strategic Management Innovations 41. Emotional Intelligence (EI) as a Strategic Enabler of Entrepreneurial Performance: Insights from Emerging Markets 42. Entrepreneurial Intention in New Venture Development: A Study of Influential Factors in India 43. Explainable Machine Learning Using Dynamic and Static Feature Analysis to Identify Android Malware 44. Artificial Intelligence Adoption and Functional Performance in Software Firms: Empirical evidence from Gujarat, India 45. eCommerce Business Model - A Need for Indian Startups 46. A Student’s Perception Towards the Impact of Marketing Mix on the Admission Decision Making: A Study of Higher Education Institutions 47. De-risking Finance for the Circular Economy: Evidence from a Mixed-Methods Analysis Track 6: Innovations in Operations and Supply Chain 48. Corporate Governance and Consumer Trust in AI-Enabled Digital Marketing 49. Supply Chain Responsiveness and Customer Experience: Examining the MediatingRole of Service Reliability in Contemporary Retail Systems 50. Strategic Innovation and Global Expansion of India’s Creative Goods Exports: An Empirical Gravity Model Analysis Track 7: Case Study Innovations 51. Casa Brand's growth dilemma: A case study on entrepreneurial expansion 52. EdTech to HealthTech: Hobit’s Approach to Mitigate Pivoting and Rebranding Challenges 53. Future Homez: Entrepreneurial Aspirations and Operational Realities in India’s MSME Landscape 54. Search Foundation: Scaling impact while preserving core values 55. Balancing Reputation and Revenue: Strategic Decision-Making in FinAsk Value under Group Insurance Vertical

Sapna Rakesh is one of the leading practitioners in Management Education and an accomplished educationist in India. She holds a Ph.D degree in the area of Marketing from Kurukshetra University, India. She has been in the leadership position at reputed B-Schools in India for the last 15 years. At present, she is the Director at GL Bajaj Institute of Management and Research, Greater Noida, India. Dr. Sapna Rakesh has been fortunate to have worked for diversified opportunities and roles to develop myself as a promising academic and administrative head. Educational Leadership Research, Training and Development, Teaching and Mentoring, Administrative Excellence, Team Management, and Change Leadership are her area of excellence. She has been instrumental in developing an understanding of student behaviour, brand building measures, academic systems and research, leading to superior skill development and placement output.Adarsh Garg is an accomplished academician and researcher with over 26 years of distinguished experience spanning teaching, research, consultancy, industry engagement, and academic administration. She earned her Doctorate in Information Technology from Guru Gobind Singh Indraprastha University, Delhi, and has consistently contributed to the advancement of technology-enabled management education and interdisciplinary research. Currently serving as Professor of Data Analytics and Information Technology at GL Bajaj Institute of Management and Research, Dr. Garg has been associated with several prestigious academic and corporate institutions, including Wipro, GE, Institute of Management Technology Ghaziabad, and Punjabi University. Her rich blend of academic scholarship and industry exposure has enabled her to bridge the gap between theoretical frameworks and practical business applications.Shiv K. Tripathi has two and half decades of experience in teaching, research, and higher education management. He has been Vice Chancellor at Atmiya University, India. Formerly, Shiv has served in different roles in India and abroad including: Professor and Dean at IIHMR University, Jaipur; Executive Director (Management) at Chandigarh University, Mohali; Senior Professor and Dean at CMR University, Bengaluru; Vice Chancellor at Mahatma Gandhi University, Meghalaya; Professor and Dean (Strategic Planning and International Relations) at CMR University, Bengaluru; Professor and Head of Business Studies at Mzumbe University Dar Es Salaam Campus (Tanzania); and Dean, Faculty of Management at VBS Purvanchal University (India). Dr. Tripathi has been visiting faculty/ researcher to: Coventry University (UK) and Indian Institute of Foreign Trade (India) programs in Tanzania; HEC, Paris; University of Witwatersand, South Africa; ISAE, Brazil; and Birla Institute of Technology and Science (BITS) Pilani.

• Track 1: Marketing Innovations 1. Towards Sustainable Mobility: Determinants of Purchase Intention for Alternative Fuel Vehicles Among Indian Consumers 2. A bibliometric study on examining the impact of green marketing on behaviour of consumer 3. Ethical and Inclusive AI in Marketing Automation: Impact on Consumer Trust in India 4. Emotional Foundations of Green Masstige Consumption: A Systematic Literature Review 5. Sustainable Personalized Marketing and Gen Z Consumer Engagement in the FMCG Sector: A Comparative Study of Leading Global and Indian Brands 6. The Role of Digital and Social Media Marketing in Transforming Consumer Mobility Choices: Implications for Electric Vehicle Purchase Intentions. Track 2: Human Resource Innovations 7. Inclusive and Innovative Urban Tourism Development in Uttar Pradesh: Linking Women’s Education and MSME Capacity for Sustainable Expansion 8. The Role of AI-Enabled Talent Acquisition in Fostering Inclusive Global Expansion: Implications for Employee Fit and Retention outcomes 9. Quiet Quitting: A Multi-Level Triangulated Theoretical Model of Individual, Relational, and Organizational perspectives based on a Structural Topic Modeling 10. Examination of Employer Ecosystems in Indian States: Insights for HR Strategy and Workforce Planning 11. Learning and Development in the Digital Era: A PRISMA-Based Systematic Review of Employee Performance Outcomes in the Context of Global Business Innovation and Expansion 12. Beyond Efficiency: ERP Systems on Employee Friction 13. A Preliminary Study on Social Inclusion, Dignity of Labour, Motivation and Work Engagement among On Demand Gig Workers in Delhi: A Social Work and Human Resource Management Perspective 14. Talent Retention in the Silver Workforce: A Systematic Literature 15. Embedding Sustainability through Human Resource Innovation: A Framework for Entrepreneurial Enterprises 16. Diversity, Equity, and Inclusion in Higher Education: A Comprehensive Bibliometric Exploration 17. Evaluating the Financial Implications of Electric Vehicle Adoption on the Indian Automobile Industry 18. Work, Culture, and Belonging: The Expatriate Blue-Collar Experience 19. The Effects of Distressors on Individuals Happiness and Potential: A Narrative Review Study 20. Leveraging Artificial Intelligence for Labour Law Reforms in India: Pathways to Inclusive and Expanding Global Business Track 3: Financial Innovations 21. Identifying Necessary and Sufficient Conditions for Digital Financial Inclusion among Small Business Owners: A PLS-SEM and NCA Approach 22. Towards robust climate finance accounting: implications for the indian economy 23. Spatial Dynamics of Financial Inclusion and CBDC Readiness in India: A Geo‑Econometric Assessment of Digital Payment Ecosystems 24. Integrating Behavioral Finance and AI with Option Pricing: A New Paradigm for Strategy Optimization 25. Impact of financial literacy of women in commercial growth of india in last decade: from the perspective of artificial intelligence 26. Financial Inclusion and Macroeconomic Outcomes in Emerging Economies: Evidence from LSDVC Estimation 27. Personality traits and investment decisions of retail individual investors in emerging markets: Exploring the influence of online trading apps as a driver of Fintech-driven inclusion 28. IFRS adoption as a catalyst for audit quality improvement- a professional perception-based study Track 4: Data Analytics Innovations 29. Security of Cyberspace Best Practices for Green Building Management Systems Protecting Sustainable Infrastructure from Cyberattacks 30. Fortifying Organizational Cybersecurity via Sociocultural and Artificial Intelligence - Data Privacy and Ethical Considerations 31. Artificial Intelligence in Marketing: A Data-Driven Study of Consumer Purchase Intention 32. Data-Driven Personalization and Ethical Marketing: A Trust-Based Study in India 33. Artificial Intelligence (AI) in Education: Navigating Challenges and Seizing Opportunities for HEIs in Ethiopia 34. AI-Driven Personalization and Data Analytics Techniques for E-Commerce 35. Acreage-Driven Growth or Productivity Shift? Structural Dynamics of Indian Crop Performance 36. A Novel Data-Driven Approach for Indian Traffic Sign Detection and Recognition using Deep Learning 37. Artificial Intelligence and Internet of Things for Corporate Sustainability: Integration, Implementation, and Future Prospects 38. The Role of Intelligent Knowledge Systems in Enhancing Sustainable Energy Storage Technologies: A systematic literature review using TCCM approach 39. Gen Z Empowerment, and Resistance to AI-Driven Recommendations 40. From Individual to Social Shopping: The Role of Augmented Reality and Gender in Shaping Co-ShoppingIntentions Track 5: Strategic Management Innovations 41. Emotional Intelligence (EI) as a Strategic Enabler of Entrepreneurial Performance: Insights from Emerging Markets 42. Entrepreneurial Intention in New Venture Development: A Study of Influential Factors in India 43. Explainable Machine Learning Using Dynamic and Static Feature Analysis to Identify Android Malware 44. Artificial Intelligence Adoption and Functional Performance in Software Firms: Empirical evidence from Gujarat, India 45. eCommerce Business Model - A Need for Indian Startups 46. A Student’s Perception Towards the Impact of Marketing Mix on the Admission Decision Making: A Study of Higher Education Institutions 47. De-risking Finance for the Circular Economy: Evidence from a Mixed-Methods Analysis Track 6: Innovations in Operations and Supply Chain 48. Corporate Governance and Consumer Trust in AI-Enabled Digital Marketing 49. Supply Chain Responsiveness and Customer Experience: Examining the MediatingRole of Service Reliability in Contemporary Retail Systems 50. Strategic Innovation and Global Expansion of India’s Creative Goods Exports: An Empirical Gravity Model Analysis Track 7: Case Study Innovations 51. Casa Brand's growth dilemma: A case study on entrepreneurial expansion 52. EdTech to HealthTech: Hobit’s Approach to Mitigate Pivoting and Rebranding Challenges 53. Future Homez: Entrepreneurial Aspirations and Operational Realities in India’s MSME Landscape 54. Search Foundation: Scaling impact while preserving core values 55. Balancing Reputation and Revenue: Strategic Decision-Making in FinAsk Value under Group Insurance Vertical

Sapna Rakesh is one of the leading practitioners in Management Education and an accomplished educationist in India. She holds a Ph.D degree in the area of Marketing from Kurukshetra University, India. She has been in the leadership position at reputed B-Schools in India for the last 15 years. At present, she is the Director at GL Bajaj Institute of Management and Research, Greater Noida, India. Dr. Sapna Rakesh has been fortunate to have worked for diversified opportunities and roles to develop myself as a promising academic and administrative head. Educational Leadership Research, Training and Development, Teaching and Mentoring, Administrative Excellence, Team Management, and Change Leadership are her area of excellence. She has been instrumental in developing an understanding of student behaviour, brand building measures, academic systems and research, leading to superior skill development and placement output.Adarsh Garg is an accomplished academician and researcher with over 26 years of distinguished experience spanning teaching, research, consultancy, industry engagement, and academic administration. She earned her Doctorate in Information Technology from Guru Gobind Singh Indraprastha University, Delhi, and has consistently contributed to the advancement of technology-enabled management education and interdisciplinary research. Currently serving as Professor of Data Analytics and Information Technology at GL Bajaj Institute of Management and Research, Dr. Garg has been associated with several prestigious academic and corporate institutions, including Wipro, GE, Institute of Management Technology Ghaziabad, and Punjabi University. Her rich blend of academic scholarship and industry exposure has enabled her to bridge the gap between theoretical frameworks and practical business applications.Shiv K. Tripathi has two and half decades of experience in teaching, research, and higher education management. He has been Vice Chancellor at Atmiya University, India. Formerly, Shiv has served in different roles in India and abroad including: Professor and Dean at IIHMR University, Jaipur; Executive Director (Management) at Chandigarh University, Mohali; Senior Professor and Dean at CMR University, Bengaluru; Vice Chancellor at Mahatma Gandhi University, Meghalaya; Professor and Dean (Strategic Planning and International Relations) at CMR University, Bengaluru; Professor and Head of Business Studies at Mzumbe University Dar Es Salaam Campus (Tanzania); and Dean, Faculty of Management at VBS Purvanchal University (India). Dr. Tripathi has been visiting faculty/ researcher to: Coventry University (UK) and Indian Institute of Foreign Trade (India) programs in Tanzania; HEC, Paris; University of Witwatersand, South Africa; ISAE, Brazil; and Birla Institute of Technology and Science (BITS) Pilani.

• Track 1: Marketing Innovations 1. Towards Sustainable Mobility: Determinants of Purchase Intention for Alternative Fuel Vehicles Among Indian Consumers 2. A bibliometric study on examining the impact of green marketing on behaviour of consumer 3. Ethical and Inclusive AI in Marketing Automation: Impact on Consumer Trust in India 4. Emotional Foundations of Green Masstige Consumption: A Systematic Literature Review 5. Sustainable Personalized Marketing and Gen Z Consumer Engagement in the FMCG Sector: A Comparative Study of Leading Global and Indian Brands 6. The Role of Digital and Social Media Marketing in Transforming Consumer Mobility Choices: Implications for Electric Vehicle Purchase Intentions. Track 2: Human Resource Innovations 7. Inclusive and Innovative Urban Tourism Development in Uttar Pradesh: Linking Women’s Education and MSME Capacity for Sustainable Expansion 8. The Role of AI-Enabled Talent Acquisition in Fostering Inclusive Global Expansion: Implications for Employee Fit and Retention outcomes 9. Quiet Quitting: A Multi-Level Triangulated Theoretical Model of Individual, Relational, and Organizational perspectives based on a Structural Topic Modeling 10. Examination of Employer Ecosystems in Indian States: Insights for HR Strategy and Workforce Planning 11. Learning and Development in the Digital Era: A PRISMA-Based Systematic Review of Employee Performance Outcomes in the Context of Global Business Innovation and Expansion 12. Beyond Efficiency: ERP Systems on Employee Friction 13. A Preliminary Study on Social Inclusion, Dignity of Labour, Motivation and Work Engagement among On Demand Gig Workers in Delhi: A Social Work and Human Resource Management Perspective 14. Talent Retention in the Silver Workforce: A Systematic Literature 15. Embedding Sustainability through Human Resource Innovation: A Framework for Entrepreneurial Enterprises 16. Diversity, Equity, and Inclusion in Higher Education: A Comprehensive Bibliometric Exploration 17. Evaluating the Financial Implications of Electric Vehicle Adoption on the Indian Automobile Industry 18. Work, Culture, and Belonging: The Expatriate Blue-Collar Experience 19. The Effects of Distressors on Individuals Happiness and Potential: A Narrative Review Study 20. Leveraging Artificial Intelligence for Labour Law Reforms in India: Pathways to Inclusive and Expanding Global Business Track 3: Financial Innovations 21. Identifying Necessary and Sufficient Conditions for Digital Financial Inclusion among Small Business Owners: A PLS-SEM and NCA Approach 22. Towards robust climate finance accounting: implications for the indian economy 23. Spatial Dynamics of Financial Inclusion and CBDC Readiness in India: A Geo‑Econometric Assessment of Digital Payment Ecosystems 24. Integrating Behavioral Finance and AI with Option Pricing: A New Paradigm for Strategy Optimization 25. Impact of financial literacy of women in commercial growth of india in last decade: from the perspective of artificial intelligence 26. Financial Inclusion and Macroeconomic Outcomes in Emerging Economies: Evidence from LSDVC Estimation 27. Personality traits and investment decisions of retail individual investors in emerging markets: Exploring the influence of online trading apps as a driver of Fintech-driven inclusion 28. IFRS adoption as a catalyst for audit quality improvement- a professional perception-based study Track 4: Data Analytics Innovations 29. Security of Cyberspace Best Practices for Green Building Management Systems Protecting Sustainable Infrastructure from Cyberattacks 30. Fortifying Organizational Cybersecurity via Sociocultural and Artificial Intelligence - Data Privacy and Ethical Considerations 31. Artificial Intelligence in Marketing: A Data-Driven Study of Consumer Purchase Intention 32. Data-Driven Personalization and Ethical Marketing: A Trust-Based Study in India 33. Artificial Intelligence (AI) in Education: Navigating Challenges and Seizing Opportunities for HEIs in Ethiopia 34. AI-Driven Personalization and Data Analytics Techniques for E-Commerce 35. Acreage-Driven Growth or Productivity Shift? Structural Dynamics of Indian Crop Performance 36. A Novel Data-Driven Approach for Indian Traffic Sign Detection and Recognition using Deep Learning 37. Artificial Intelligence and Internet of Things for Corporate Sustainability: Integration, Implementation, and Future Prospects 38. The Role of Intelligent Knowledge Systems in Enhancing Sustainable Energy Storage Technologies: A systematic literature review using TCCM approach 39. Gen Z Empowerment, and Resistance to AI-Driven Recommendations 40. From Individual to Social Shopping: The Role of Augmented Reality and Gender in Shaping Co-ShoppingIntentions Track 5: Strategic Management Innovations 41. Emotional Intelligence (EI) as a Strategic Enabler of Entrepreneurial Performance: Insights from Emerging Markets 42. Entrepreneurial Intention in New Venture Development: A Study of Influential Factors in India 43. Explainable Machine Learning Using Dynamic and Static Feature Analysis to Identify Android Malware 44. Artificial Intelligence Adoption and Functional Performance in Software Firms: Empirical evidence from Gujarat, India 45. eCommerce Business Model - A Need for Indian Startups 46. A Student’s Perception Towards the Impact of Marketing Mix on the Admission Decision Making: A Study of Higher Education Institutions 47. De-risking Finance for the Circular Economy: Evidence from a Mixed-Methods Analysis Track 6: Innovations in Operations and Supply Chain 48. Corporate Governance and Consumer Trust in AI-Enabled Digital Marketing 49. Supply Chain Responsiveness and Customer Experience: Examining the MediatingRole of Service Reliability in Contemporary Retail Systems 50. Strategic Innovation and Global Expansion of India’s Creative Goods Exports: An Empirical Gravity Model Analysis Track 7: Case Study Innovations 51. Casa Brand's growth dilemma: A case study on entrepreneurial expansion 52. EdTech to HealthTech: Hobit’s Approach to Mitigate Pivoting and Rebranding Challenges 53. Future Homez: Entrepreneurial Aspirations and Operational Realities in India’s MSME Landscape 54. Search Foundation: Scaling impact while preserving core values 55. Balancing Reputation and Revenue: Strategic Decision-Making in FinAsk Value under Group Insurance Vertical