'By focusing on Gaydar - the UK-based, globally-accessed, gay/queer male website - Sharif Mowlabocus both theorizes and documents how the personal profiles men post there have allowed for the emergence and negotiation of new forms of gay male subjectivities and practices. In so doing he has produced a truly interdisciplinary work that bridges the fields of sexuality studies and new media/internet studies.' Ken Hillis, The University of North Carolina at Chapel Hill, USA 'To say this book is needed is an understatement! In the midst of the overwhelming hype and heteronormativity surrounding the Internet, Mowlabocus provides a challenging, accessible and reflexive account of gay men’s experiences with digital media. His study makes an substantial contribution and is a must read for anyone studying the Internet, gender, sexuality, media or culture.' Ben Light, University of Salford, UK