An important historical analysis of college sport placed in the broader setting of American higher education. Thelin provides a helpful, even if dispiriting, perspective for not only thinking about current problems plaguing college sport but also for understanding why college sport has survived and why university leadership and the sports establishment have resisted major reform efforts. Academe A wonderfully easy read. -- Michael W. Simpson Education Review 2004 This book is an important addition to any canon of the field's literature. -- Jana Nidiffer History of Education Quarterly A welcome book on an important subject. American Historical Review An important historical analysis of college sport placed in the broader setting of American higher education. Thelin provides a helpful, if dispiriting, perspective for not only thinking about current problems plaguing college sport but also for understanding why college sport has survived and why university leadership and the sports establishment have resisted major reform efforts. Academe