Fundamentals of Strategy

Understand and apply the essential concepts and techniques of strategy 

Fundamentals of Strategy, 5th Edition, by Whittington, Angwin, Regnr, Johnson and Scholes is a concise and easy-to-follow overview of the fundamental issues and techniques of strategy from the author team of the market-leading Exploring Strategy. This book reflects contemporary business issues and provides insights and examples from a broad range of international organisations. Each chapter is complemented by a wide range of illustrations followed by an end-of-chapter case study to consolidate understanding of how the theories apply to real-world scenarios. This book will particularly suit students on short strategy courses and courses focused on strategy analysis. 

The book is easy to follow and easy to understand. It is well structured and covers the relevant issues in strategy. A strength of the book is that it has a lot of practical examples, successfully conveying to students that strategy is of practical relevance. 

 - Ingo Kleindienst, Aarhus University 

A great introduction to strategy with great illustrations. 

- Dr Noelia-Sarah Reynolds, University of Essex 

About the authors 

Richard Whittington is Professor of Strategic Management at the Said Business School, University of Oxford. 

Duncan Angwin is Dean of Nottingham University Business School. 

Patrick Regner is Professor of Strategic Management at Stockholm School of Economics. 

Gerry Johnson is Emeritus Professor of Strategic Management at Lancaster University School of Management. 

Kevan Scholes is Emeritus Professor of Strategic Management and formerly Director of the Sheffield Business School. 

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