Food Product Development

Allan M. Anderson is Chief Executive of the New Zealand Dairy Research Institute, the central R & D organisation for the New Zealand dairy industry, and has extensive experience of managing successful product development projects.

• Part 1 Introduction: Keys to new product success and failure. Part 2 Key requirements for successful product development: Developing an innovation strategy; The product development process; The knowledge base for product development; The consumer in product development. Part 3 Managing and improving product development: Managing the product development; Case studies: Product development in the food system; Improving the product development process.

"It is itself, a blueprint of the way product development works. …is well supported by references and, indeed, the technique of taking the real key issues from such a wide spectrum of authors has given us the best of food product development. … written in a style that could be used by both senior technology students, and managing directors of companies that may decide they need to understand what food product development really means! …emphasises how important it is for senior management to set up a strategy for product development applicable to their area of business, and, most importantly, gain an understanding of their consumers needs. This theme runs throughout the entire publication and sets it apart from most other publications in this field. …in-depth analysis of how to apply and manage modern product development systems. …essential reading for any research organisation or any business that aspires to do the best it can in developing new food products., Food New ZealandAn excellent book. 380 pages in eight chapters, with an excellent index. All three authors have spent their careers in the food industry hands-on roles., Food and Beverage ReporterThe authors have based the contents of this book on their many years of experience in practicing product development (PD) in the food and pharmaceutical industries." --Food Technology