Flight into Strategic Ambiguity

Olaf Hoffjann, Prof. Dr., has been Professor of Communication Science, in particular Organizational Communication and Public Relations, at the Otto Friedrich University of Bamberg since 2019. He previously held a professorship at Ostfalia University (2011-2019) and at the Mediadesign University in Berlin (2006-2011). His research focuses on political communication, consulting communication, public relations and public affairs.

• Introduction.- Strategic Communication between Clarity and Ambiguity Focus.- The Explosion of Societal Ambiguity.- Ambiguity Mirror Public Sphere and the Ambiguity Driver Journalism.- The Double Flight of Organizations.- Dimensions of Strategic Clarity and Ambiguity.- An Alternative Perspective: Ambiguous Practices as a Play.- Consequences of Strategic Ambiguity.- Oscillating Society.