Fashion Business Cases

Leslie Davis Burns is President and Founder of Responsible Global Fashion LLC and Professor Emerita of Apparel Design and Merchandising at Oregon State University. A scholar and educator around topics related to the international apparel industries, consumer behavior, and corporate social responsibility, Leslie is author of Sustainability and Social Change in Fashion (2019, Fairchild Books), Stories of Fashion, Textiles and Place (Bloomsbury Visual Arts, 2021) co-author of The Business of Fashion (6th edition, 2020, Fairchild Books) and editor of Fashion Business Cases (2020, Fairchild Books). She is also the Emeritus Editor-in-Chief of the Bloomsbury Fashion Business Cases online resource.

• Preface and Acknowledgments Bloomsbury Fashion Business Cases Editorial Board List of Contributors Part 1. Learning Through the Case Study MethodChapter 1: The Case Study Method of LearningChapter 2: Presenting Fashion Business Cases Part 2. Fashion Business Case Studies on Textiles, Design, Product Development, and SustainabilityIntroduction to Fashion Business Case Studies on Textiles, Design, Product Development, and SustainabilityIntroductory CasesChapter 3: FABSCRAP: Building Stakeholder Awareness for Reducing Fashion Industry Waste by Margaret Bishop (Field case) Chapter 4: Lenzing Group and Eileen Fisher by Leslie Davis Burns (Public case)Chapter 5: Natural or Synthetic Dyes? The Preservation of Indigenous Textile Dyeing Techniques by Luis Quijano and Matalie Howard (Public case)Intermediate CasesChapter 6: Sewing for the Soil: A Social Enterprise by Yoon-Jung Lee and Yoori Chae (Field case) Chapter 7: Re;Code: Upcycling Deadstock Fabrics into a Fashion Brand by Su Yeon Kim and Ae-Ran Koh (Field case)Chapter 8: Turning Ocean Plastics into Sustainable Product Innovations: The Strategic Collaboration of Adidas and Parley for the Oceans by Nina Bürklin (Public case)Chapter 9: Applying Circular Economy Principles in Luxury Fashion: Petit h by Patsy Perry and Hakan Karaosman (Public case)Part 3. Fashion Business Cases on Marketing and BrandingIntroduction to Fashion Business Cases on Marketing and BrandingIntroductory CasesChapter 10: Only Bright Lights for Uniqlo? Devising Strategies for Suburban Growth by Myles Ethan Lascity (Public case)Chapter 11: The Future for Under Armour: Maintaining Brand Equity by Lisa Hodgkins (Public case)Chapter 12: Brand Repositioning within the Fashion Industry by Jongeun Rhee and Kim K.P. Johnson (Scenario case)Intermediate CasesChapter 13: H&M Under Attack: How Greenpeace Threatened a Brand’s Reputation in Sustainability by Rosanne P. Hart and Camille Kraeplin (Public case)Chapter 14: ‘D&G Go Home Now!’ A Case Analysis in Cultural Sensitivities, Local Awareness and Customer Relations for Luxury Brands Operating in Overseas Markets by Anne Peirson-Smith (Public case)Chapter 15: Building a Lifestyle Brand Through Extensions: Bhumi Organic Cotton by Anjum Khan and Michael B. Beverland (Public case)Chapter 16: Digital Heritage Storytelling at Mulberry by Amanda Grace Sikarskie (Public case)Chapter 17: Epigram: Lifestyle Merchandising and Brand Management by GiHyung Kim and YoungJee Suh (Field case)Chapter 18: Adoption of the “See Now Buy Now” Business Model in the Fashion Industry: A Fashion Calendar Revolution by Jennifer Kyungeun Lee (Scenario case)Part 4. Fashion Business Cases on Manufacturing, Supply Chain, and TechnologyIntroduction to Fashion Business Cases on Manufacturing, Supply Chain, and TechnologyIntroductory CasesChapter 19: Faux, Faux Fur: Responding to Supply Chain Crises by Myles Ethan Lascity (Scenario case)Chapter 20: H&M Post-Rana Plaza: Can Fast Fashion Ever Be Truly Ethical? by David S. Waller and Helen J. Waller (Public case)Intermediate CasesChapter 21: The Hiut Denim Company: Is One Product Enough? by Clare McTurk (Public case)Chapter 22: Youngone Corporation: Global Sourcing and Corporate Social Responsibility by Yoon-Jung Lee and Yoori Chae (Public case)Chapter 23: Making Fashion Transparent: What Consumers Know About the Brands They Admire by Iva Jestratijevic and Nancy A. Rudd (Public case)Advanced CasesChapter 24: Gap Inc.’s Sourcing Dilemma: Stay or Leave China? by Sheng Lu (Public case) Chapter 25: Growth of Green Apparel Manufacturing Strategies in Bangladesh: The Sustainable Road Ahead by Maher Anjum and Lynne Hammond (Scenario case)Chapter 26: New Technology Acceptance in Global Fashion Industry: Fashion ERP (Enterprise Resource Planning), SCM (Supply Chain Management), and CAD (Computer-Aided Design) Systems by Jennifer Kyungeun Lee (Scenario case)Part 5. Fashion Business Cases on Retailing and Merchandising ManagementIntroduction to Fashion Business Cases on Retailing and Merchandising ManagementIntroductory CasesChapter 27: ALAND Retail Store: Assortment Planning: Product Categories and Lines by Chanjean Jung (Public case)Chapter 28: Department Stores and the "Retail Apocalypse": How Might American Retailer Macy's Survive? by Priscilla Martinez and Lorynn Divita (Public case)Chapter 29: The Botanical Store: Urban Outfitters' Expansion Into Plants as a Lifestyle Statement by Jo Hurley (Public case)Intermediate CasesChapter 30: John Smedley: Transforming a British Luxury Family Business by Bethan Alexander (Field case)Chapter 31: Indochino, the Customer Experience from Online to Bricks-and-Mortar: Shopping of the Future: Customization and Personalization in Menswear by Flora Brunetti (Public case)Chapter 32: The Lime-Green Colored Glove: Product Design and Development, and Buyer Liaison by Valerie Wilson Trower (Scenario case)Advanced CasesChapter 33. Depop the Social Shopping Platform: Developing the Business Model for International and Physical Expansion by Helen Beney (Public case)Chapter 34. Ellistons Department Store: Merchandising Strategies for a Multichannel Retailer by Anthony Kent, Justine Davidson, and Ruby Fowler (Scenario case) Part 6. Fashion Business Cases on Entrepreneurship and Fashion LawIntroduction to Fashion Business Cases on Entrepreneurship and Fashion LawIntroductory CasesChapter 35: Kickstarting a Brand: Using Crowdfunding to Launch a Brand by Marie Segares and Eda Sanchez-Persampieri (Scenario case)Chapter 36: Shoes of Prey: Design Custom Made Shoes: Identifying Opportunity Within the Global Fashion Industry by Caroline Swee Lin Tan (Field case)Chapter 37: Louis Vuitton Versus My Other Bag: Luxury Brand Protection by Agnieszka Witonska-Pakulska (Public case)Chapter 38: Cultural Appreciation or Cultural Appropriation: Native American-Inspired Jewelry Design by Celia Stall-Meadows (Scenario case)Intermediate CasesChapter 39: Approaching CSR with a New Kind of Transparency: How eCommerce Retailer Everlane Set New Industry Standards in Brand Communication by Nina Bürklin (Public case)Chapter 40: Patagonia: Creative Sustainability Strategy for a Reluctant Fashion Brand by Rosemary Varley, Natascha Radclyffe-Thomas and William Webb (Public case)Chapter 41: The Industry Versus The Indie: The Case of Zara Versus Tuesday Bassen: Fast Fashion, Unlawful Copying and Enamel Pins by Roxanne Peters (Public case)Chapter 42: Who Owns Genuine UGG/UGG® boots in the Global Footwear Marketplace? by Rachel Matthews (Public case)Index