In this bold and timely book, Dr. Daniel Jones explores the psychology of love at its most intense and impulsive. With a rare blend of scientific rigor and narrative wit, he introduces the concept of 'emophilia' as a powerful but underappreciated force shaping our relationships and our risks. This is not just a book about romance; it's a roadmap for understanding emotional impulsivity, vulnerability, and resilience in the age of dating apps, heartbreak, and high-speed intimacy. Falling Fast will resonate with anyone who has ever loved too quickly, lost too suddenly, or longed to make sense of it all.