'These days 'fair trade' evokes associations of product labels and certification schemes. In his book Fair Trade: Humanitarianism in the Age of Postcolonial Globalization, Peter van Dam offers a rich historical account of the transnational fair trade movement. He shows how certification was only one of many strategies discussed by activists to make global trade relations more just. The movement was much more diverse than present-day associations might suggest and contestation about the goals and means of fair trade a constant in its history.' Liesbeth van de Grift, Utrecht University