bokomslag Exploring Innovation
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Exploring Innovation

David Smith



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  • 360 sidor
  • 2015

Andra format:

The third edition of Exploring Innovation offers an engaging new perspective on innovation. The book provides business students with a clear understanding of the nature of innovation and how it can be managed and fostered. Written in an accessible style, Exploring Innovation encourages students to challenge their pre-conceived ideas about innovation and to see it as a continuous, on-going process, by exploring some of the biggest developments in innovation. Lively discussions of key concepts are provide through numerous case studies, on a range of original products and services, bringing business theories to life.
The new edition has been fully revised and updated with a more intuitive structure to now feature:
  • A greater emphasis on what innovation involves.
  • A new chapter on Value Capture.
  • Expanded coverage on Services and Process Innovations.
  • Two new chapters covering Global and Green trends in innovation.
  • 8 new major case studies and more than 40 new mini-cases including Twitter, Angry Birds, Netflick, Google and Toyota.
  • Författare: David Smith
  • Format: Pocket/Paperback
  • ISBN: 9780077158392
  • Språk: Engelska
  • Antal sidor: 360
  • Utgivningsdatum: 2015-03-16
  • Förlag: McGraw-Hill Education / Europe, Middle East & Africa