Exploring Innovation
Häftad, Engelska, 2015
Av David Smith
939 kr
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Fri frakt för medlemmar vid köp för minst 249 kr.The third edition of Exploring Innovation offers an engaging new perspective on innovation. The book provides business students with a clear understanding of the nature of innovation and how it can be managed and fostered. Written in an accessible style, Exploring Innovation encourages students to challenge their pre-conceived ideas about innovation and to see it as a continuous, on-going process, by exploring some of the biggest developments in innovation. Lively discussions of key concepts are provide through numerous case studies, on a range of original products and services, bringing business theories to life.
The new edition has been fully revised and updated with a more intuitive structure to now feature:
The new edition has been fully revised and updated with a more intuitive structure to now feature:
- A greater emphasis on what innovation involves.
- A new chapter on Value Capture.
- Expanded coverage on Services and Process Innovations.
- Two new chapters covering Global and Green trends in innovation.
- 8 new major case studies and more than 40 new mini-cases including Twitter, Angry Birds, Netflick, Google and Toyota.
Produktinformation
- Utgivningsdatum2015-03-16
- Mått189 x 244 x 18 mm
- Vikt690 g
- FormatHäftad
- SpråkEngelska
- Antal sidor360
- Upplaga3
- FörlagMcGraw-Hill Education
- ISBN9780077158392