Essential Knowledge for Research in Marketing 1
bokomslag Essential Knowledge for Research in Marketing
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Essential Knowledge for Research in Marketing

Arch G Woodside • Jon Scott Armstrong • Gerald Zaltman

Pocket

1069:-

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  • 300 sidor
  • 2008
"Essential Knowledge for Research in Marketing" will help marketing students increase skills, knowledge and wisdom in designing, implementing, interpreting, reporting and using research in marketing. "Essential Knowledge for Research in Marketing" provides some initial guidance on what to read to those new to the field, who are confronted with a vast amount of literature with no formal training on how to determine essential reading. The chapter commentaries explain how and why these essential readings contribute to an individual's knowledge and ability to effectively assess marketing research.
  • Författare: Arch G Woodside, Jon Scott Armstrong, Gerald Zaltman
  • Format: Pocket/Paperback
  • ISBN: 9780761926993
  • Språk: Engelska
  • Antal sidor: 300
  • Utgivningsdatum: 2008-02-01
  • Förlag: SAGE Publications Inc

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