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Entrepreneurship and the Creative Economy contains a range of theoretical and empirically based research contributions that collectively consider and debate the process, policy and practice of the creative economy.The 'creative economy' and the broad spectrum of creative industries that it encompasses, is increasingly important in the 21st century's global economy. In challenging economic conditions, creative industries are both politically and economically appealing with governments around the world now recognizing their potential as a source of employment and entrepreneurial endeavor. As such, this informative book will play a vital part in furthering our understanding of the creative industries and the role they play in economic development.This enlightening compendium, researched by leading authors in the field will prove invaluable for students, academics and researchers in the fields of creative entrepreneurship, creative industries and the creative economy.Contributors include: E. Allen, A. de Bruin, T. Fuller, P.G. Greene, C. Henry, C. Mills, S.J. Norman, E. Noyes, S. Parise, A. Penaluna, K. Penaluna, D. Rae, S. Roodhouse, C. Taylor, B.V. Tjemkes, L. Warren
Edited by Colette Henry, Head of Department of Business Studies, Dundalk Institute of Technology (DkIT), Ireland and Griffith University Australia and Anne de Bruin, Professor of Economics, School of Economics and Finance and Director, New Zealand Social Innovation and Entrepreneurship Research Centre, Massey University, New Zealand
Contents:1. IntroductionColette Henry and Anne de Bruin2. The Creative Industries Definitional DiscourseSimon Roodhouse3. Socializing Creativity: Entrepreneurship and Innovation in the Creative IndustriesCalvin Taylor4. The Evidence so Far: Calling for Creative Industries Engagement with Entrepreneurship Education Policy and DevelopmentAndy Penaluna and Kathryn Penaluna5. Creative Methodologies for Understanding a Creative IndustryTed Fuller, Lorraine Warren and Sally Jane Norman6. Action Learning in New Creative Ventures: The Case of SPEEDDavid Rae7. Reconciling Economic and Creative Performance: Insights from a Creative Business Service Start-upBrian V. Tjemkes 8. The Emergence of the Serious Game Industry: To Play or Not to PlayPatricia G. Greene9. Coping with the Cutting Edge: Enterprise Orientations and the Creative Challenges of Start-up in the Fashion Design Sector in New ZealandColleen Mills10. Music to Our Ears: New Market Creation and Creative Influences in the Popular Music IndustryErik Noyes, Salvatore Parise and Elaine AllenIndex
’As ''creative industries'' becomes a defined and recognized section of global economic policies, Henry and de Bruin provide a solid foundation for constructing a public policy that will require sharper definition, quantification, education and assessment. Utilizing a range of cross-continent case histories, they also explore the existing tension between the creative processes and business practices of entrepreneurs and entrenched firms. This volume could well start the next-decade section of a professional's book shelf.’