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Contextualising business policy in its economic, institutional and political environment, this practical text shows students how to use financial analysis as a strategic tool. The authors employ a value-added accounting framework to describe how modern businesses compete in an international context and highlight the factors that influence company performance. Case examples including Microsoft & Intel; Shell, Brent Spar & Nigerian Oil; the pharmaceuticals sector and pension provision are used in each chapter, to bring together different themes and theories.
- Illustratör: black & white illustrations
- Format: Pocket/Paperback
- ISBN: 9781861524003
- Språk: Engelska
- Antal sidor: 352
- Utgivningsdatum: 1999-12-01
- Förlag: Cengage Learning EMEA