Thomas Anning-Dorson is an Associate Professor at the University of the Witwatersrand, South Africa. His research, teaching and consultancy work has explored value at the corporate, customer, and societal levels, in the fields of innovation, the digital economy, marketing, and strategy, and with a specific focus on Africa and emerging markets. He has contributed to research projects at the University of Oxford, McGill University and the University of Ghana. He has published widely in books and journals.

• Chapter 1: Navigating the Digital Frontier: Africa’s Transformation in the Age of Innovation.- Chapter 2: Mobile Technologies Transforming Digital Ecosystems in Africa.- Chapter 3: Contextually Calibrated Framework for E-Commerce and Online Consumer Behavior in Africa.- Chapter 4: Beyond Adoption: Novel Theoretical Extensions for Understanding E-commerce in Emerging African Markets.- Chapter 5: The Super-App Effect: Transforming Customer Engagement Through Digital Ecosystem Integration in Africa.- Chapter 6: Short-Form Video Content in African Digital Marketing.- Chapter 7: Chatbot Implementation in Customer Service in Africa.- Chapter 8: Emoji as Digital Empathy in Service Recovery in the African Context.- Chapter 9: Digital Identity Across Generations: Consumer Behavior in Africa's Social Media Ecosystem.- Chapter 10: Brand Pride and Social Dynamics in Africa's E-Commerce Evolution.- Chapter 11: Digital Activism and Brand Trust: Crisis Communication Strategies in Africa's Digital Ecosystem.- Chapter 12: Balancing Automation and Trust: The Future of Digital Insurance in African Markets.- Chapter 13: Conclusion – Africa’s Digital Transformation: From Innovation to Impact.

Thomas Anning-Dorson is an Associate Professor at the University of the Witwatersrand, South Africa. His research, teaching and consultancy work has explored value at the corporate, customer, and societal levels, in the fields of innovation, the digital economy, marketing, and strategy, and with a specific focus on Africa and emerging markets. He has contributed to research projects at the University of Oxford, McGill University and the University of Ghana. He has published widely in books and journals.

• Chapter 1: Navigating the Digital Frontier: Africa’s Transformation in the Age of Innovation.- Chapter 2: Mobile Technologies Transforming Digital Ecosystems in Africa.- Chapter 3: Contextually Calibrated Framework for E-Commerce and Online Consumer Behavior in Africa.- Chapter 4: Beyond Adoption: Novel Theoretical Extensions for Understanding E-commerce in Emerging African Markets.- Chapter 5: The Super-App Effect: Transforming Customer Engagement Through Digital Ecosystem Integration in Africa.- Chapter 6: Short-Form Video Content in African Digital Marketing.- Chapter 7: Chatbot Implementation in Customer Service in Africa.- Chapter 8: Emoji as Digital Empathy in Service Recovery in the African Context.- Chapter 9: Digital Identity Across Generations: Consumer Behavior in Africa's Social Media Ecosystem.- Chapter 10: Brand Pride and Social Dynamics in Africa's E-Commerce Evolution.- Chapter 11: Digital Activism and Brand Trust: Crisis Communication Strategies in Africa's Digital Ecosystem.- Chapter 12: Balancing Automation and Trust: The Future of Digital Insurance in African Markets.- Chapter 13: Conclusion – Africa’s Digital Transformation: From Innovation to Impact.

Thomas Anning-Dorson is an Associate Professor at the University of the Witwatersrand, South Africa. His research, teaching and consultancy work has explored value at the corporate, customer, and societal levels, in the fields of innovation, the digital economy, marketing, and strategy, and with a specific focus on Africa and emerging markets. He has contributed to research projects at the University of Oxford, McGill University and the University of Ghana. He has published widely in books and journals.

• Chapter 1: Navigating the Digital Frontier: Africa’s Transformation in the Age of Innovation.- Chapter 2: Mobile Technologies Transforming Digital Ecosystems in Africa.- Chapter 3: Contextually Calibrated Framework for E-Commerce and Online Consumer Behavior in Africa.- Chapter 4: Beyond Adoption: Novel Theoretical Extensions for Understanding E-commerce in Emerging African Markets.- Chapter 5: The Super-App Effect: Transforming Customer Engagement Through Digital Ecosystem Integration in Africa.- Chapter 6: Short-Form Video Content in African Digital Marketing.- Chapter 7: Chatbot Implementation in Customer Service in Africa.- Chapter 8: Emoji as Digital Empathy in Service Recovery in the African Context.- Chapter 9: Digital Identity Across Generations: Consumer Behavior in Africa's Social Media Ecosystem.- Chapter 10: Brand Pride and Social Dynamics in Africa's E-Commerce Evolution.- Chapter 11: Digital Activism and Brand Trust: Crisis Communication Strategies in Africa's Digital Ecosystem.- Chapter 12: Balancing Automation and Trust: The Future of Digital Insurance in African Markets.- Chapter 13: Conclusion – Africa’s Digital Transformation: From Innovation to Impact.