Creating Strategic Leverage
Matching Company Strengths with Market Opportunities
Inbunden, Engelska, 1992
799 kr
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Fri frakt för medlemmar vid köp för minst 249 kr.Not only examines how to analyze industry structure and how todetermine your company's competitive position within it, but alsodetails how to use such analysis in order to gain the competitiveedge by anticipating or changing the rules of the game--evenchanging the game itself. Provides clear, concise solutions to somemajor problems such as how to describe and communicate a strategyand how to determine what's feasible and what's not, depending onyour company's position. Packed with case studies from suchindustries as AT&T, Federal Express, United Airlines and more.
Produktinformation
- Utgivningsdatum1992-03-05
- Mått162 x 246 x 24 mm
- Vikt633 g
- SpråkEngelska
- Antal sidor352
- FörlagJohn Wiley & Sons Inc
- EAN9780471631422