Corporate Reputation as Strategic Intangible Asset

Diletta Vito is a Postdoctoral Researcher at the Department of Economics and Management, University of Pisa, Italy. Her research focuses on corporate reputation, auditing, risk management in both the private and public sectors, and public management.

• Introduction to the Book.- Corporate Reputation: a Literature Review.- Corporate Reputation Management Process.- Corporate reputation outcomes.- Measuring Corporate Reputation.- Empirical Evidence on The Impact of Corporate Reputation and Banks and Auditors’ Decisions.- Conclusions, Limitations, and Implications.