bokomslag Corporate Entrepreneurship

Corporate Entrepreneurship

Paul Burns

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  • 528 sidor
  • 2012
This leading core textbook, authored by a recognised authority on the subject, covers entrepreneurial transformation in larger organizations and shows how this can be achieved by building an organizational architecture that encourages creativity, innovation and entrepreneurship. Drawing together research from a number of business disciplines and combining this with numerous corporate examples, this innovative text explains how to create an organization that fosters entrepreneurship and how an entrepreneurial organizational structure manifests itself in different industries and companies. Written in a coherent and engaging style, this book offers an accessible combination of theory and practice that encourages students to approach the subject both critically and creatively. This is an essential textbook for students studying Corporate Entrepreneurship at upper undergraduate and postgraduate level on Entrepreneurship and Business & Management degree programmes. The book also caters for students of Entrepreneurship in Engineering and Technology Management departments, and for all those studying Strategy, Innovation and Leadership.
  • Författare: Paul Burns
  • Illustratör: 25 black & white line drawings 15 black & white tables
  • Format: Paperback / softback
  • ISBN: 9780230304031
  • Språk: Engelska
  • Antal sidor: 528
  • Utgivningsdatum: 2012-12-07
  • Förlag: Red Globe Press