Communication Theory and Gen Z Popular Culture: Essays and Applications, edited by Kathleen Glenister Roberts and Jonathan Nichols-Pethick, meets today’s students where they are, using relevant and meaningful popular culture examples to bring communication theory to life. Whether it’s an understanding of social identity theory through the popularity of Taylor Swift or a discussion of hegemony in Barbie, this foundational text engages Gen Z readers in ways that begin to tackle complex questions in contemporary culture. The text explores communication theory while relying on film, music, race, gender, advocacy, artificial intelligence, and social media examples, among others, in an approachable format that primes discussion and nurtures further critical inquiry.