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A new textbook exploring communication in international management. Provides a comprehensive overview of the field, summarising the key theoretical perspectives and introducing students to the multi-cultural 'big picture' in which global business operates. Experts provide a wealth of cases and other learning and teaching resources.
- Format: Pocket/Paperback
- ISBN: 9780230275676
- Språk: Engelska
- Antal sidor: 424
- Utgivningsdatum: 2012-09-03
- Förlag: Bloomsbury Publishing PLC